ACTIVISM231 is a campaign started by the Nunica Internet Social Alliance on Facebook on February 6, 2015 in an attempt to outshine its competing activist group Suzanne. Since the Nisa movement has lost alot of its market share to the Salvo Underground Zone And Nerd Network Enterprise, this campaign titled "ACTIVISM231" was made as a gimmick, to pay homage to the M-231 highway near Nunica, MI which will be complete by 2016.